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About Us

We believe that plants make people happy and that where you live should be no limit to gardening. We also think that what you grow can make the world a better place.

Our vision is for a world full of potted plants with purpose.

James Lomax
Founder & Co-Owner

My passion for gardening grew from a love of nature. From a very early age, I was developing an appreciation for the beauty, harmony and peacefulness of the natural landscape as our family travelled Australia extensively. In the mid-90’s, our family opened what would become a very busy local nursery, servicing the rapidly growing population of the Adelaide Hills. Here, I found an extraordinary fulfillment working alongside my mother and other passionate plant people to help our customers find the right plants and growing solutions to bring them joy in their own homes and gardens. When I stepped away from the family business, I always dreamt of creating my own special place where plants make people happy. And so, 20 years later, I’m thrilled to be bringing the dream of Dig Emporium to life!


The Dig Team

Our team of qualified horticulturalists are here to help! The Dig Emporium team are on hand to inspire and inform your plant and pot selections and full of advice and information to help you succeed with whatever it is that you’re looking to grow.
Whether it’s a new indoor plant babies, a balcony veggie patch or potted beauties of colour to brighten your space, the team are full of great ideas to ensure you triumph!