Home is where the plants are.

Who is Dig?

Our vision is for a world full of potted plants with purpose.

We believe that plants make people happy and that where you live should be no limit to gardening. We also think that what you grow can make the world a better place.

We are your local gardening store – a team of passionate plant lovers dedicated to helping you curate your indoor jungle, grow a feast from your balcony or nurture nature with plants good for you and good for the planet.

Where is Dig?

We call our home an Emporium – a celebration of all things botanical, of growing and digging!

Situated at 219-223 Smith Street, Fitzroy – in the beating heart of Melbourne’s vibrant and diverse inner North, our store is an inspiration destination for anyone who loves to grow… and for those who love them. We look forward to welcoming you in store.

Shop Dig online.

You can shop Dig Emporium from the comfort of home. Our online store stocks all the goodies you need, and we can prepare your order for collection in store or deliver it directly to your home.

Shop our vast collection of plants and pots to create the combination that makes your heart sing! As well as pots and plants, there’s groovy gloves, watering cans, tools and a huge array of botanical inspired books, candles, puzzles, cushions and more!

Dig News

Blog
November 25, 2021

Citrus and the City

One of the most popular fruiting plants to grow in pots would have to be citrus, especially Lemons and Limes. Which may have something to do with their suitability to a wide range refreshing Summer cocktails!